![]() ![]() Permission is express, verifiable consent to receive marketing communication.Įxpress means that when you asked for permission, your question wasn't tied in with another agreement. In this article, you'll learn about the importance of permission and what you can do to secure it.Īlthough people talk about permission in a variety of ways, it's something very specific when it comes to email marketing. Permission is not only common courtesy, it's required by our Terms of Use. ![]() The first step to building a successful audience is to get permission from contacts who want to receive your email marketing campaigns.
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